Coca-Cola's VP of Global Advertising Strategy & Creative Excellence and MMU graduate, Dr Jonathan Mildenhall, gave a guest lecture at the MMU Business School entitled...
Mel Carson interviews Jonathan Mildenhall, VP, Global Advertising Strategy & Content Excellence for The Coca-Cola Co. at Advertising Week 2011. For more Advertising Week videos...
Discover the Coca-Cola Company's marketing strategy to create compelling content that engages audiences in new, innovative ways, building emotional connections across multiple consumer touchpoints in...
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our...
Jonathan Mildenhall, Coca-Cola, at IAB MIXX 2011 observes that consumer generated stories now outnumber Coca-Cola generated stories on most of their brands, and that data...
Jonathan Mildenhall, Vice President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, talks to Eurobest about the links between creativity and effectiveness, and...
Jonathan Mildenhall, Vice President Global Marketing Strategy and Creative Communications of Coca-Cola, discusses how the company inspires brilliant creativity across everything it does - Cannes...